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    <loc>https://www.alex-blue.com/contact</loc>
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    <lastmod>2019-11-06</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://www.alex-blue.com/about-1</loc>
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      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/e083aaa3-ecb8-4c90-826c-5cb033769952/Screenshot+2025-11-09+at+9.17.53%E2%80%AFAM.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Adapted from: https://www.toptal.com/designers/ux/10-common-ux-deliverables</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/e0d34ec5-29a5-4599-80c6-5cb0d901b6e9/truck.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/dbab9963-fff6-4c81-ac5e-47f3f256490b/layers.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/4fd48a74-ac3f-4a56-9417-97b473f5f6ba/Screenshot+2025-11-09+at+9.52.28%E2%80%AFAM.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/cfa696fc-5bff-4f8e-ade4-f435f34d5dae/Screenshot+2025-11-09+at+9.53.49%E2%80%AFAM.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alex-blue.com/hero-image-foster</loc>
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    <priority>0.75</priority>
    <lastmod>2025-11-15</lastmod>
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      <image:title>Hero Image</image:title>
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  <url>
    <loc>https://www.alex-blue.com/our-mission-foster</loc>
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    <priority>0.75</priority>
    <lastmod>2025-11-15</lastmod>
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      <image:title>Our Mission</image:title>
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  <url>
    <loc>https://www.alex-blue.com/projects</loc>
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    <priority>1.0</priority>
    <lastmod>2026-01-13</lastmod>
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      <image:title>Projects</image:title>
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    <image:image>
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      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/92498fd6-205f-4b54-82a1-88e1f9872236/Screenshot+2025-11-03+at+3.11.14%E2%80%AFPM.png</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Real-time Fund Accounting</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/23909866-430f-453f-885f-6640b7f613e9/Screenshot+2025-11-03+at+3.10.34%E2%80%AFPM.png</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Integrated self-service workflows</image:caption>
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      <image:title>Projects</image:title>
      <image:caption>Connected ecosystem of tools for the Office of the Fund CFO</image:caption>
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    <image:image>
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      <image:title>Projects - Reinventing how customers get their stuff...</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/1563921100002-3H427KBOVL4ECFNNABZ5/Screen%2BShot%2B2019-07-23%2Bat%2B3.26.20%2BPM.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Technology platform powering Amazon Logistics operations</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/1563302948768-XSFY0F2N1RQZPQWG0VA3/Artboard+1.png</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Amazon Delivery App</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>Delivery Service Partner (DSP) Platform</image:caption>
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    <image:image>
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      <image:title>Projects - Ximedica Emergency Room Redesign (Copy)</image:title>
      <image:caption>In 2008 I was part of a team contracted by Ximedica, a Rhode Island medical device company, to re-imagine the emergency department “resuscitation bay” of a level-one trauma center.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>Over the course of 5 weeks we conducted more than 150 hours of contextual observation to determine usability barriers – looking at physical ergonomics as well as cognitive and organization ergonomics with a goal to better optimize this environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/1762634294771-QQ4P0NJP73U86LFOXT1O/5.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>We focused on the complex challenges faced by doctors and nurses during life-saving medical interventions including: the physical layout of the room, organization of supplies, and 360 degree access to the patient.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/1762634326649-9SCATCCSJOSU137AQDK7/1.jpg</image:loc>
      <image:title>Projects - Altair Fuels &amp;amp; Targeted Growth (Copy)</image:title>
      <image:caption>From 2009-2012 I worked as an independent design consultant for a range of customers including several biotech startups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/1762634326510-E6YCX4MPTXAQFPHY448D/6.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>I helped the scientists distill complex biotechnology concepts into simple presentations, websites and diagrams that were used to raise millions in startup capital and land key partnerships with commercial airlines and the US Defense Department.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/1762634328108-EEQA5GW7LY82EDPEA3KI/8.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>I led the brand development and launch of a biofuel company called AltAir Fuels that built a commercial-scale 63-acre biofuel refinery capable of producing 45 million gallons of renewable jet fuel per year.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Blue Knives (Copy)</image:title>
      <image:caption>In 2009 I founded a company making handmade kitchen knives. I worked with knife makers and chefs to develop the product and production process from the ground up.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>Blue Knives sold knives to professional and amateur chefs around the United States, providing a level of personalization and attention to detail that is not possible at a production scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d140122be4fa600018803e0/1762634369633-1ZIWB76Q0O90L3IJ9GM0/10.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>This was a great experience, teaching me the fundamentals of business and product development, but I ultimately realized my passion is for user-centered design and in 2012 I stopped taking orders for Blue Knives.</image:caption>
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